Customer Spotlight Photoshoot – B2B Customer Testimonial Campaign

Technology can often feel abstract—especially in the B2B space. The Customer Spotlight Photoshoot Program brings that story to life by highlighting the real people behind successful Datadog implementations.

Brand: Datadog
Location: NYC, SF, and more

Photographer: Bryan Goulart
Producer: Jeff Broder & Taylor Brown
Application: Datadog Design Team
Customer Manager: Shannon D'Arcangelo

Mood

The shoot should feel confident, approachable, and polished, showcasing each customer as a credible, authentic representative of their organization. A calm, efficient, and welcoming atmosphere will help them feel comfortable on camera.
Key Words: Trustworthy, Professional, Friendly, Sharp, Natural

Lighting Style

Clean and soft, with minimal shadow. Bright but not flat — maintain subtle dimension.

Props

Stools to enable customers poses

Posing & Expression

Wardrobe

Camera Framing & Composition

Portrait

Full Body

Group/Interactive

Selects

Behind the Scenes

Design Applications

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