Customer Spotlight Photoshoot – B2B Customer Testimonial Campaign

Technology can often feel abstract—especially in the B2B space. As a category-defining leader in observability, Datadog is trusted globally for its innovation, rapid growth, and market leadership. The Customer Spotlight Photoshoot Program brings that story to life by highlighting the real people behind successful Datadog implementations. Through authentic, engaging portraits, we make Datadog’s impact feel both tangible and personal—grounded in real-world outcomes and human connection.

Role: Art Direction
Brand: Datadog
Location: NYC, SF, and more

Photographer: Bryan Goulart
Producer: Jeff Broder & Taylor Brown
Application: Datadog Design Team
Customer Manager: Shannon D'Arcangelo

Challenges

Balancing Customer’s Individuality with Datadog’s Brand Identity

Maintaining a cohesive, on-brand visual style that reflects Datadog’s identity—while authentically capturing each customer’s unique personality, energy, and story.

Consistency Across Diverse Locations

Achieving a uniform look and feel in lighting and production across a wide range of cities and countries, while navigating local conditions and resources.

Look & Feel

Mood

The shoot should feel confident, approachable, and polished. We want to highlight each customer’s credibility and authenticity, presenting them as trusted representatives of their organization. The atmosphere on set should be calm, efficient, and welcoming to help customers feel comfortable in front of the camera.
Key Words: Trustworthy, Professional, Friendly, Sharp, Natural

Lighting Style

Clean and soft, with minimal shadow.
Bright but not flat — maintain subtle dimension.

Balance & Contrast

Avoid harsh or dramatic contrasts.
Aim for even illumination that enhances natural textures.

Skin & Detail

Ensure consistent skin tones across subjects. Preserve a natural look with gentle highlights and smooth gradients

Visual Styling

Props

Stools to enable customers poses

Posing & Expression

Wardrobe

Camera Framing & Composition

Portrait

Full Body

Group/Interactive

Behind the Scenes

Selects

Design Applications

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Tori Huang

Branding, Art Direction

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