La Mer

Digital Branding
Since joining The Estée Lauder Companies in 1995, La Mer has become the leading skincare brand in the world.

I have designed for their 360 global campaigns, including digital and print branding materials. The goal was to apply clean and elegant design aesthetic and typography to ensure consistent and cohesive design language.

Year: 2021

Tools:
– Photoshop
– InDesign

Design Areas:
– campaign
– website banner
– email
– paid ads
– social media content on varied platforms

Team:
Jennifer Yaing, Minji An, Kassity Hu