Datadog Spotlight Program – B2B Customer Testimonial Campaign


Technology can often feel abstract—especially in the B2B space. The Customer Spotlight Photoshoot Program brings that story to life by highlighting the real people behind successful Datadog implementations.

Photographer: Bryan Goulart
Producer: Jeff Broder & Taylor Brown 
Application: Datadog Design Team
Customer Manager: Shannon D'Arcangelo

Specialties: art direction, brand guidelineBrand: Datadog
Location: NYC, SF, and more




Mood

The shoot should feel confident, approachable, and polished, showcasing each customer as a credible, authentic representative of their organization. A calm, efficient, and welcoming atmosphere will help them feel comfortable on camera.
Key Words: Trustworthy, Professional, Friendly, Sharp, Natural

Lighting Style

Clean and soft, with minimal shadow. Bright but not flat — maintain subtle dimension.



Props

Stools to enable customers poses 


Posing & Expression


Wardrobe


Camera Framing & Composition

Portrait
Full Body

Group/Interactive


Selects



Behind the Scenes



Design Applications


PREV

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