E-commerce website, product detail page (PDP) redesign, photoshoot, social
Award winning skincare brand SkinCueticals, is dedicated to providing advanced skincare backed by science.
To enhence the most important part of the users experience shopping on their website, their request was to re-design the existing PDP.

Some creative chanllenges:
- typographic solution to translate sientific information in a more digestable way, reflect the true value of the product to the users/consumers.
- casting models for the photoshoot with the consideration for the brand’s existing scientific research on different skincolors.
Year: 2022
Design Area:
– art direction for visual graphic + photoshoots 
– typography
– UX


© Tori Huang