Essie
Collection Campaigns for 2023
America's nail salon expert, essie is the go-to nail brand for salon professionals, beauty junkies, industry insiders, celebrities and fashion icons around the world.
This project was a turning point for this iconic brand exploring a new direction for itself.
Images below are from one of the 10 collections I worked on for Essie: Word on the Street
Year: 2020
Role:
– art direction for campaign concept
– art direction for video & photo shoots
Role:
– art direction for campaign concept
– art direction for video & photo shoots
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![](https://freight.cargo.site/t/original/i/cc1d548b2cc20de5ce0d3a7350d0010a80aa6cd3763b159e023da630e558ab7d/WOS_ONFIG_LK2_098.png)
![](https://freight.cargo.site/t/original/i/7e750d0bfcaed6394f84e4cd8e812327faaa988e4516ee2b2788fdf7da5e78c9/WOS_ONFIG_LK17_044.png)
![](https://freight.cargo.site/t/original/i/816955897ca3e67ce7596f9ba274f22a1d8a0c7d7659eed0c34007e3231a8433/WOS_ONFIG_LK3_192.png)
![](https://freight.cargo.site/t/original/i/9900b632d2a5989f3a93dfe0f7cae13778fd3e632c9016b63eccdc5be52baee4/WOS_ONFIG_LK20_109.png)
![](https://freight.cargo.site/t/original/i/e9f7210e46082d1fd5faa024722a7acedda0c78e69f75e9adbebbae5b12a8d1a/WOS_ONGIF_LK7_262.png)
![](https://freight.cargo.site/t/original/i/47d8ae1b8116e46750c3a3ce51d6eba96c2eafd6d0e4a2174c6bde9299780efc/WOS_ONGIF_LK10_085.png)