Essie


Rebrand a legendary, worldwide brand by giving it a fresh new personality.
Art direction across multi-campaign concepts, leading photo and video production to deliver launch-ready assets for web, email, and social.
Nail Artist: Rita Remark @ Bryan Bantry
Agency: Accenture
Specialties: art direction
Brand: Essie
Collections: Worlds on the Street, Wrapped in Luxury, U Wish, Fashion Freedom


Word on the Street
word on the street is it’s time to send a message. living by the mantra “express, don’t repress,” choose to spray it to say it. as an unapologetic icon fueled by creativity that can’t be tamed, using the world as a canvas.




Wrapped in Luxury
evening of glitz and glamour the holiday season




U Wish
Inspired by the best breakup you’ve ever had, the limited edition valentine’s day collection is all about an empowering self-romance. with each shade, experience a radical self-love rush that will empower people to flirt with freedom.



Fashion Freedom:
Inspired by the craft and eccentricity of bohemian fashion and textiles, this collection evokes an uplifted sense of comfort, freedom and eclectic expression




Campaign Landing Pages


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