Collection Campaigns for 2023
America's nail salon expert, essie is the go-to nail brand for salon professionals, beauty junkies, industry insiders, celebrities and fashion icons around the world. 
This project was a turning point for this iconic brand exploring a new direction for itself.

Images below are from one of the 10 collections I worked on for Essie: Word on the Street
Year: 2020

– art direction for campaign concept
– art direction for video & photo shoots


© Tori Huang