La Mer

Since joining The Estée Lauder Companies in 1995, La Mer has established itself as the leading skincare brand globally.
I have designed for their 360 global campaigns, creating both digital and print branding materials. My goal was to implement a clean and elegant design aesthetic and typography to ensure a consistent and cohesive design language.

Year
2021


Tools used
Adobe Photoshop
Adobe InDesign

Design areas
campaign
website banner
email
paid ads
social media content on varied platforms



Team
Jennifer Yaing, Minji An, Kassity Hu