Tori is a Brand Creative working across tech, music, and events—blending design with storytelling to build meaningful, experience-driven, impactful, culturally relevant work.
She studied Graphic Design and Communication Design at The Fashion Institute of Technology, where she became drawn to design that’s both visually refined and conceptually grounded.
Outside the design world, Tori produces music and curates art shows—creative expression in all forms keeps her inspired and always exploring what’s next.
Currently: Design @ Datadog
Previously: Art Direction @ Accenture
Selected Brands:
– L'Oréal
– Live Footage
– The Estée Lauder Companies
Email: toriyhuang@gmail.com
She studied Graphic Design and Communication Design at The Fashion Institute of Technology, where she became drawn to design that’s both visually refined and conceptually grounded.
Outside the design world, Tori produces music and curates art shows—creative expression in all forms keeps her inspired and always exploring what’s next.
Currently: Design @ Datadog
Previously: Art Direction @ Accenture
Selected Brands:
– L'Oréal
– Live Footage
– The Estée Lauder Companies
Email: toriyhuang@gmail.com
Branding system, digital collateral
Year: 2023–Ongoing
Tools Used: Figma, Adobe Illustrator
Platforms: Spotify, Apple Podcasts
Target Audience: Product Teams & Professionals in the Product Industry
Cross-functional partner: Product Design Team
Developed a full branding system for a podcast channel focused on the product industry. This included logo development, a consistent color system, visual identity, and a suite of promotional assets for social media. Each episode featured a unique visual concept inspired by its theme or topic, maintaining overall brand consistency while offering visual variation to reflect the subject matter.
To ensure efficiency and long-term usability, created a scalable design system that included reusable components, typography rules, and layout templates. This system allowed the internal team to easily generate new episode assets and extend the brand across emerging platforms and formats without compromising design consistency.