Tori is a Brand Creative working across tech, music, and events—blending design with storytelling to build meaningful, experience-driven, impactful, culturally relevant work.
She studied Graphic Design and Communication Design at The Fashion Institute of Technology, where she became drawn to design that’s both visually refined and conceptually grounded.
Outside the design world, Tori produces music and curates art shows—creative expression in all forms keeps her inspired and always exploring what’s next.
Currently: Design @ Datadog
Previously: Art Direction @ Accenture
Selected Brands:
– L'Oréal
– Live Footage
– The Estée Lauder Companies
Email: toriyhuang@gmail.com
She studied Graphic Design and Communication Design at The Fashion Institute of Technology, where she became drawn to design that’s both visually refined and conceptually grounded.
Outside the design world, Tori produces music and curates art shows—creative expression in all forms keeps her inspired and always exploring what’s next.
Currently: Design @ Datadog
Previously: Art Direction @ Accenture
Selected Brands:
– L'Oréal
– Live Footage
– The Estée Lauder Companies
Email: toriyhuang@gmail.com
Book, infographic, color system, typography
Year: 2024Tools Used: Adobe Illustrator & InDesign Target Audience: Executive Buyers
Cross-functional Partner: Enterprise Marketing Team
Designed an eBook series for Datadog highlighting partnerships with major cloud providers—AWS, Microsoft Azure, and Google Cloud. Each edition featured a custom cover design reflecting the partner brand, supported by a flexible layout system incorporating infographics, diagrams, tables, iconography, and tailored typography. Collaborated with the Enterprise Marketing team to present complex insights in a way that struck the right balance between being overly technical or too high-level, ensuring clarity and relevance for executive buyers.
Infographic, diagram
Year: 2023–Ongoing
Tools Used: Adobe Illustrator
Target Audience: Engineers
Cross-functional Partner: Writing Team
Created custom diagrams and infographics for blog articles, translating complex technical information into clear, engaging visuals. Worked closely with writers and engineers to align on messaging and content, ensuring that each visual effectively simplified technical concepts while supporting the narrative. The designs aimed to enhance readability, improve knowledge retention, and elevate the overall reader experience through visual clarity and impact.
Evolution of Lambda Median Duration
Burn Rate SLO
Rolling Window SLOs
Branding system, digital collateral
Year: 2023–Ongoing
Tools Used: Figma, Adobe Illustrator
Platforms: Spotify, Apple Podcasts
Target Audience: Product Teams & Professionals in the Product Industry
Cross-functional partner: Product Design Team
Developed a full branding system for a podcast channel focused on the product industry. This included logo development, a consistent color system, visual identity, and a suite of promotional assets for social media. Each episode featured a unique visual concept inspired by its theme or topic, maintaining overall brand consistency while offering visual variation to reflect the subject matter.
To ensure efficiency and long-term usability, created a scalable design system that included reusable components, typography rules, and layout templates. This system allowed the internal team to easily generate new episode assets and extend the brand across emerging platforms and formats without compromising design consistency.