Migrate to the Cloud Without Disruption – Editorial eBook Series
This eBook series for Datadog highlights partnerships with major cloud providers—AWS, Microsoft Azure, and Google Cloud.
Brand: Datadog
Target Audience: Executive Buyers
Tools Used: Adobe InDesign, Illustrator, Figma
Platforms: website and social
Writer: Ece Aykac, Erin Henry
Marketing Manager: Ivette Vaca
Strategic Discovery
Executives prioritize clarity over technical terminology, but it’s essential to present content that equips them to engage effectively with technical teams.