SkinCeuticals
E-commerce website product detail page (PDP) re-design, photoshoot
Award-winning skincare brand SkinCeuticals is committed to delivering advanced, science-backed skincare. To enhance the user experience on their website, they requested a redesign of the existing product detail page (PDP) with a photoshoot production.
Chanllenges:
- Developing a typographic solution to present scientific information in a more accessible format, while accurately conveying the product's scientific value to users and consumers;
- Casting models for the photoshoot that align with the brand's existing scientific research on diverse skin tones.
Year
2022
Design Area
– UX
– presentation pitch
– art direction for graphic design
– art direction and leading photoshoot productio
2022
Design Area
– UX
– presentation pitch
– art direction for graphic design
– art direction and leading photoshoot productio
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