La Mer
Digital Branding
Since joining The Estée Lauder Companies in 1995, La Mer has established itself as the leading skincare brand globally.
I have designed for their 360 global campaigns, creating both digital and print branding materials. My goal was to implement a clean and elegant design aesthetic and typography to ensure a consistent and cohesive design language.
Year
2021
Tool
– Photoshop
– InDesign
Design Area
– campaign
– website banner
– email
– paid ads
– social media content on varied platforms
Team
Jennifer Yaing, Minji An, Kassity Hu
2021
Tool
– Photoshop
– InDesign
Design Area
– campaign
– website banner
– paid ads
– social media content on varied platforms
Team
Jennifer Yaing, Minji An, Kassity Hu