La Mer


Digital Branding

Since joining The Estée Lauder Companies in 1995, La Mer has established itself as the leading skincare brand globally.
I have designed for their 360 global campaigns, creating both digital and print branding materials. My goal was to implement a clean and elegant design aesthetic and typography to ensure a consistent and cohesive design language.

Year
2021

Tool
– Photoshop
– InDesign

Design Area
– campaign
– website banner
– email
– paid ads
– social media content on varied platforms

Team
Jennifer Yaing, Minji An, Kassity Hu


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© Tori Huang