Essie

Collection Campaigns for 2023

As America’s nail salon expert, essie is the go-to brand for salon professionals, beauty enthusiasts, industry insiders, celebrities, and fashion icons worldwide. This project marked a pivotal moment for the iconic brand as it explored a new direction. Below are images from one of the ten collections I worked on for essie: **Word on the Street: Word on the Street

Year
2020

Role
– art direction for campaign concept
– art direction for video & photo shoots